Undiscovered Japan - Going beyond the headlines - Financial Times - Paid Post by Nikkei
Going beyond the headlines

Undiscovered Japan

From robot companions that respond to human emotions to the rebirth of sake as a trendy drink for young people, 21st century Japan is a land of undiscovered stories.

In this new series, we explore some of the engaging and extraordinary people, trends and businesses that you may not know about a country of 127 million people living on more than 6,800 islands.

With international interest set to intensify in the build-up to the 2020 Olympics in Tokyo, what does modern Japan look like?

We profile leading start-ups, look at how cutting edge technology is being deployed in the car industry and robots are helping to care for the elderly, interview young designers set to make a splash on the international fashion stage and take you to places and parts of the country off the beaten path in this guide to undiscovered Japan.